“There are a few basic propositions with negative campaigning that are worth knowing about. It lowers turnout, favours the right more than the left as the right continue to turn out, and drives away the independents.”
Simon Lusk, email to Nicky Hager reproduced in Dirty Politics (p18)
One of the many dispiriting things Nicky Hager described in Dirty Politics was how attack blogs like Whaleoil and two-dimensional shell organisations like the Taxpayers’ Union have been deliberately created by the right to push their narrative on New Zealand politics.
From page 103:
Like the blogs that ‘need not be associated (in name) with your party or campaign’, the NZTU is an example of a supposedly independent organisation designed to back up the work of a political party. Its launch press release described it as a ‘politically independent grassroots campaign’, but it is no more politically independent than the election finance and anti-MMP campaigns. In fact, it was like a rerun of the anti-MMP campaign, with Jordan Williams once again as frontperson and [David] Farrar as founder and main strategist.
The strategy works on a big or small scale. Sometimes it’s specific stories – like Len Brown’s affair, which was “broken” on Whaleoil – and sometimes it’s just general ideas and memes which benefit the right – all politicians are troughers, government spending is out of control, unions are evil.
The point isn’t to stir up the Whaleoil or Kiwiblog commentariat into ever grosser expressions of racism, misogyny and generalised hatred. It’s to make headlines in the mainstream, offline media. To get specifically-chosen language into the common vernacular.
And here we are today, with the Taxpayers’ Union pointing fingers at MPs’ travel expenses – always an easy target and one which literally everyone, besides the MPs themselves, are happy to throw shade at – and specifically, at the extension of those perks to partners. Or as they put it:
‘WAGs’ Should Stay at Home
WAGs is a very particularly British term, applied to the partners (“wives and girlfriends”) of professional football (soccer) players. It’s pretty obviously demeaning and dehumanizing – you’re not a person, you’re a vagina attached to a famous man – and feeds into any number of boring sexist tropes about women as pointless accessories whose “proper” place is in the home.
In this day and age, and when applied to the partners of New Zealand Members of Parliament, it’s also wildly inaccurate, since:
- Not all MPs are men
- Not all male MPs are heterosexual
- Not all women partners of MPs fit into the categories of “wife” or “girlfriend”
But it is a snappy headline, precisely calculated to create indignation among one part of the population (containing me and my very best Killjoy Feminist buddies) and Daily Mail-esque class resentment in another.
And thus it was copy-pasted straight onto an article at Stuff:
MPs’ Europe trip: ‘WAGs should stay home’
And that’s how the machine keeps on ticking.
The irritating thing about it is that there is an important issue to explore here. The idea of partners (who yes, historically were assumed to all be wives) getting subsidised travel, even being automatically included, in work-related travel is a pretty archaic idea, still barely clinging on in some sectors and industries.
But that honestly doesn’t matter to the Taxpayer’s Union. They – and it feels somehow inappropriate to use a plural pronoun – weren’t created to fight issues of government spending on principle. They were created to sow National Party-favouring ideas into mainstream political discussion, and they’ll do that by any means necessary.
Specific reform of MPs’ expenses isn’t the goal. It’s about getting widespread acceptance of the idea that all politicians are troughing scum and all politics is dirty and why bother voting, it just encourages them.
Just like Simon Lusk said.